Gabriella Karefa-Johnson x Target Is The Joyful Answer To Winter Wardrobe Blues

The new year is always a good time to explore your personal style. And Target’s upcoming collaboration with Gabriella Karefa-Johnson, Vogue global contributing editor and stylist, is here to help.

Available January 29 the collection — which is part of The Collective of the Futurea Target line in collaboration with influencers and tastemakers launched in 2022 — featuring nearly 100 pieces ranging from puff sleeve dresses and monochrome bright suits to easy knitwear and high-waisted denim cuts. “I wanted there to be things where if you’re still exploring your own personal style, it’s all there for you,” Karefa-Johnson says. Refinery29. Even better: It’s all under $50, with sizes from XXS to 4X.

The California-born editor has become known in the fashion world thanks to her lively editorials and her equally colorful street style looks, including Chopova Lowena New York City themed skirts and graphic shirt paired with a zebra print mini skirt and jacket. “Tensions and disparate elements are really at the heart of it [my fashion aesthetic],” she says. This came through in the Target collection, which is full of ready-to-mix-and-match pieces with bold colors and prints that are a heavy focus throughout. “I love mixing colors, and I love mixing textures,” she says. “I think it’s like the stylist in me to see the possibilities of clothes.”

Although the collection is largely made for everyday wear—work-appropriate suits and cargo pants among them—Karefa-Johnson is excited for people to explore some of the holiday-ready options found in the selection. “[It] reminds me of my California upbringing,” she says, referring to the line’s palm-printed pieces, as well as denim cut-offs and flight-ready knitwear. For people looking to spice up their wardrobe with this new drop, Karefa-Johnson encourages them to remember that “fashion should be joyful.”

Karefa-Johnson’s line follows Future Collective’s collection Kahlana Barfield Brown and Target’s designer collaborations with names like Christopher John Rogers and Victor Glemaud. “To bring our views and our voices to this massive audience, it is truly a privilege and an honor for those of us who get to collaborate [with Target],” she says.

The Gabriella Karefa-Johnson x Future Collective collection launches on January 29 online and in stores.

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