How am I expected to get through a Wednesday at work where Suga goes haute couture?
The rapper, producer and member of BTS (born Min Yoongi) attended his first ever Paris Fashion Week show – as a newly minted Valentine brand ambassador — Wednesday. For the house’s spring 2023 haute couture debut, Suga went monochrome, but not in PP Pink: He opted for a light brown suit over a cream camel blouse and loose tie from the Unboxing Valentino collection. He accessorized with a hardware necklace and beige dress shoes.
Earlier this month, Suga was announced as the newest face of Valentino, specifically as an embodiment of its DI.VAs campaign. According to the press release, DI.VAs is “an acronym denoting different values” and represents “diverse nature of codes, sustained by inner values. Empathetic, intelligent and romantic. For Pierpaolo Piccioli, DI.VAs is the essence of authenticity, progressive ideals and diversity that leads to change and conveys the value of the Maison.”
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Of Suga, Creative Director Pierpaolo Piccioli said: “Suga is a multi-faceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything DI.VA.’s testimonial stands for: diversity, inclusiveness, creativity and passion. We’re delighted to have him on board and I’m sure we’ll do a lot of beautiful things together.”
Valentino wasted no time and cast his new ambassador in a Maison Valentino Essentials spread released in GQ in January.
As part of BTS, he and his fellow members – RM (Kim Namjoon), Kim Seokjin (Jin), J-Hope (Jung Hoseok), Jimin (Park Jimin), V (Kim Taehyung) and Jung Kook (Jeon Jungkook) – were global ambassadors for Louis Vuitton, but they never attended one of the house’s IRL fashion shows. (However, they did model of the autumn 2021 men’s collection for a virtual “spin-off show” that leaves no crumbs behind.)
This is Suga’s first fashion week in Paris. He just missed his bandmates, Jimin and J-Hopewho was in town for the menswear shows the week before and could himself sit in the front row together. There’s always next season…