There’s an internet-breaking skims sale happening right this second

The Kardashians have made their mark on everything from beauty brands to booming tech companies – not many industries have gone untouched by the infamous, power-wielding Hollywood clan. One area where they have really excelled is the intimate category, thanks to middle child Kim’s brand Shimmers. No matter how you feel about the famous family, we can’t deny its incredible range of stylish, comfortable and highly functional shapewear, lingerie and loungewear. Last year, Skims’ Black Friday sale literally broke the internet, selling out of stock faster than you can shout “Kimberly!” And this year it’s back again with another Black Friday sale packed with deals on its best-selling styles up to 52% discount! The sale, which went live this morning, is already underway well on the way with a discount on everything from the fan favorite bodysuits for the perfectly tailored pair cotton underwear. (Pro tip: the brand calls its event the Semi-Annual Sale, but it suspiciously intersects with Black Friday and Cyber ​​Monday deals, so you do the math.)

My employees and I managed review the brand’s Tiktok-famous Maxi Lounge Dress last year, and spoiler: I absolutely loved it. Sadly, the dress remains tragically full price in most colors, but there are a few limited editions, like this one sumptuous teal which are available at a 25% discount. Skims seem to always be trending, whether it’s due to a wave of real-live noise coming from social media or a splashy, attention-grabbing line, like its new Christmas gift shop drop. Regardless of how you feel about the hype, if you want loungewear and underwear that you can eat, drink, sleep, run errands in and hang out in, this sale should be your first stop on Black Friday. Because combing through the online product tornado can be daunting, I’ve highlighted some bestselling favorites that you shouldn’t sleep on (seriously, sizes and colors of branded items are sold out fastas I write this!) – but you can sleep in when they come to your door. Happy Shopping: You’re doing great, honey!

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