Meet Deepica Mutyala: The Founder of Modern Makeup Brand Live Tinted

Beauty has always been a part of Deepica Mutyala’s DNA. In fact, she had dreamed of starting a revolutionary beauty brand since she was a teenager. However, it was not until 2015, when she made a viral YouTube video that gave viewers an inside beauty hack to cover circles under her eyes with red lipstick – and achieved over 10 million views – that Mutyala was at the forefront of the rapidly evolving beauty industry .

Mutyala quickly became a well-known face in the beauty world as a famous on-air expert and YouTuber and eventually used his budding platform to campaign for minority representation in the industry. Today, Mutyala is the founder and CEO of Live Tinted, a makeup company on a mission to recognize and fight for beauty for all skin tones. Following its launch in 2018 as a digital platform exploring the intricacies and dynamic relationship between beauty and culture, Live Tinted released its first product in 2019 – the Huesticken – which sold out almost instantly and strengthened a waiting list of over 10,000 people. Huestick, which comes full circle from her viral video, is an eye, lip and cheek multistick that solves the seemingly impossible task of correcting dark circles, dark spots and hyperpigmentation.

She has launched a range of community-driven products, from HueGuard, an innovative daily mineral SPF, moisturizer and primer, to SuperHue, a hyperpigmented serum stick. Through Live Tinted, Mutyala gives a voice to those who are underrepresented in the space, and she continues to expand the product range with no sign of slowing down.

But before she became a groundbreaking beauty, Mutyala actually began her career in the fashion industry, where she worked at Victoria’s Secret as a stock analyst. Then she came to Birchbox when she was only two years old, as fire campaign strategy manager, where she worked her way up to senior manager of fire development. Listen to the latest episode of Second Life to hear how Mutyala turned her passion into a brand that truly makes a lasting impact in the beauty industry.

And keep scrolling to shop some of Live Tinted’s best-selling products.

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