After 27 years in business, Rebecca Taylor is set to close.
The romantic womenswear and lifestyle brand was founded by the designer of the same name in 1996. Over the years, it showed at New York Fashion Week, was nominated for a CFDA Award and opened stores. Taylor left the brand in 2019and not long after it was -oneasked by Vince.
The new parent company installed Club Monaco alum Steven Cateron as creative director in January 2020. In spring 2022, the brand dropped “Taylor” from its name, choosing instead to be Rebecca. However, the turnaround did not go according to plan: Rebecca Taylor experienced slower sales recently dropped as much as 28%. In September, Vince decided to take some more drastic steps.
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“In light of the continued challenging macro environment and after careful consideration, we have made the difficult decision to exit the Rebecca Taylor business,” said Vince CEO Jack Schwefel said on a call with analysts last summer. “This decision will allow us to focus all of our resources on the growth and profitability of the Vince brand going forward.”
According to LinkedIn, Cateron left the brand that month. That Rebecca’s Instagram account haven’t written since then. And after completing the sale of its intellectual property and certain related ancillary assets to RT IPCO, LLC at the end of December, it appears that Rebecca Taylor is winding down the business: Its e-commerce site advertises a sale and that “All orders are final sale and cannot be returned or exchanged.” Fashionista reached out to Rebecca and to Vince Holding Corp. for comment and will update this story accordingly.
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