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The internet’s favorite underwear the brand has just made its first ever foray into the personal shopping market, officially becoming more accessible than ever before giving us even though more incentive to stock up on its silky, universally comfortable pieces. Don’t mess with us, we’re right here already buying everything!
ICYMI: Parade has joined forces with Urban Outfitters to take its broad, size-inclusive and yes, even sustainable range of underwear styles offline and into stores across the country. Starting today, shoppers can now browse pieces from the exclusive Parade x UO collaboration – which features an 18-piece collection of bralettes and underwear, including four UO-exclusive styles. The collection can be purchased online at urbanoutfitters.com and will eventually roll out to 25 Urban Outfitters retail locations.
Since launching in 2019, Parade has helped reshape the underwear and intimates industry for the better through the use of sustainable materials and the introduction of more thoughtful, inclusive designs—even developing a cult following of teens, Gen Zers, and millennial shoppers in the process. Even if you’ve yet to try out the brand’s beloved underwear for yourself, now’s your chance to shop them IRL — or just bulk buy the sassy styles online too (honestly, whichever you prefer).
Scroll through to browse (and shop!) the Parade x Urban Outfitters collab before it inevitably sells out—and trust us, it will betray.