Have you ever walked into a store with an abundance of clothing? Lovely isn’t it? Then you visit the next day, and suddenly everyone airy summer clothing has passed to cozy autumn clothes. Wait, but what about all the pieces from before? Where did they go? While some are sold at a discount, many are never worn and simply end up in landfills. It is there Otrium, an online, low-cost fashion marketplace, enters. The site provides a curated shopping experience by partnering directly with brands to sell up to 75% discount end of season tally. (Yes, you heard that right.) Be sure the items are brand new pieces and not factory samples.
While outlet stores are a proven way to get last season’s must-haves at deep discounts, they can also be a hunt to find actual designer goods. Otrium on the other hand works directly with high-end brands and can be searched with the click of a finger. The whole experience is also built for brand discovery. The site curates new collections every day, so there’s always a fresh collection of items to browse. R29 readers will also be thrilled to know fan-favorite labels like Everlane, Farm Rio, Good Americanand Frankie’s bikini is included.
“At Otrium, we are on a mission to create a future where all clothing is worn,” explains Otrium’s President and Chief Operations Officer Zuhairah Scott Washington, citing the statistic that one in 10 items of clothing produced each year is never worn before being thrown away. Otrium’s second goal is to provide shoppers with instant pieces at a more affordable price as an alternative to fast fashion, a category of the apparel industry that notoriously hard on the planet. For example, you can get one Adam Lippe top with bedazzled sequins originally sold for $990 for $149.
And the savings can go even deeper – for new customers, Otrium offers one additional 20% discount by using the code VELKOMMEN20. In addition, you always get free returns and two- or three-day shipping. With so much incentive to try previously out-of-reach designer duds, it’s no wonder customers use it as a chance to try new brands. According to Washington, Otrium’s data shows that 60% of customers are buying a brand for the first time.
“Shopping at a discount makes it easier to take chances and play with styles, so our customer tastes are constantly evolving,” she says. “It’s a win-win for both brands and shoppers!”
If the extra 20% off isn’t enough to entice you, consider the upcoming fall season the perfect excuse to pick up a few key wardrobe updates. Maybe a stylish blazer for you work clothes line up? Or a whimsical one Y2K inspired mini dress? Whatever you fancy, Otrium has it all. To give you a taste of what the retailer has to offer, we’ve rounded up several of our favorite options below. Hurry as items sell out quickly.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All our market selections are independently selected and curated by the editors. All product details reflect price and availability at time of publication. If you purchase or click on something we link to on our site, Refinery29 may earn a commission.
Do you like what you see? How about some more R29 goodness, right here?