J.Crew has a new style star in Olympia Gayot

In June I bought a dress J.Crew. Called the apron dress, it’s made from thick, draped cotton and features roomy patch pockets and criss-cross straps across an open back. I have a picture of my late grandmother in one, like it was around the early 1960s, pushing a hip against her kitchen’s Formica counter tops.

This was not a standard purchase for me. Yes, I tend to take stylistic influence from deceased elders, but not often have I done so from J.Crew. Not recently anyway. (According to the “Receipts” folder in my inbox, the last time I spent money with the brand was in 2018.) But this time, I was influenced—and not by your typical influencer who collected an affiliate check on the opposite end of my purchase: I bought the apron dress because a woman named Olympia Gayot convinced me to (on Instagram, of course).

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