These are the stories that are making headlines in fashion on Wednesday.
New York Times explores fashion and the meta-verse
Vanessa Friedman explores fashion and metavers to New York Timesunpacking Meta’s recent launch of a new avatar fashion store with looks from Balenciaga, Thom Browne and Prada. Friedman, however, is not impressed: “While it’s good that the tech world, which has strayed from fashion since trying to make wearables smart, pretty much fell flat on its face, realizes that if it wants to play in the world of dress, best to invite the experts in, these special offers seem to be based on the lowest common expectations of ourselves in the virtual world, “notes the author. “The whole point of that kind of fashion Gvasalia et al. Create is that it’s more than commercial: it shows us who we are, or who we want to be, at a particular point in ways we did not even understand until we see that.” New York Times
How to be transparent in a complex beauty industry
Erica La Sala interviews industry experts on how to build a transparent beauty company for Beauty Independent. La Sala compiled insights shared during a panel discussion by Rozenn Barrois, sales manager at Croda’s active cosmetics division, Sederma; Victoria Fu and Gloria Lu, cosmetic chemists and co-founders of Chemist Confessions; and Lara Koritzke, marketing director at biodiversity-focused nonprofit The Union for Ethical Biotrade (UEBT). Beauty independent
Athletes build fashion brands
Daniel Yaw-Miller reports on the new trend of athlete-led fashion brands for Business of fashion. Licensing deals that focus on selling merch are becoming more passé for athletes, with names like e.g. Megan Rapinoe, Russell Westbrook, Allyson Felix and Raheem Sterling create their own brands. “Labels like Westbrook’s Honor the Gift are full-line fashion companies producing seasonal collections without using their founders’ names on a logo to attract fans,” writes Yaw-Miller, adding: “It’s a new category of clothing startups that are winning investors’ interest, too, as both venture capital firms and large strategic retailers see the potential of celebrity-backed e-commerce brands with a social impact. ” Business of fashion
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Brad Pitt covers ‘GQ’
Brad Pitt to GQ.
Photo: Elizaveta Porodina / GQ
Brad Pitt covers GQAugust 2022 edition, photographed by Elizaveta Porodina. In an accompanying interview with Ottessa Moshfegh, Pitt reflects on the future of his career, feelings of loneliness, and changes he has made to improve his health. The edition comes in kiosks on July 17th. GQ
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