I fully encountered Laneige’s cult-favorite lip mask. Picture me five or so years ago, backstage at some now-forgotten fashion show on the West Side Highway, taking in the frenetic energy of it all, listening to the models’ faces being prepped before being handed a gift bag and whizzing with to Finish. Little did I know that I was holding a little pink pot in my hands that I had come to appreciate more every time I – literally – dug into it. I soon started seeing my secret find being touted by influencers and content creators all over the internet and spotting it in fancy makeup bags galore IRL.
I’m talking about Laneige’s lip sleeping mask. It’s an antioxidant-packed soothing and nourishing treatment meant to be applied before bed so it can work its magic on the lips while you snooze. The original pink berry flavor is included Amazon’s Premium Beauty Edit along with the other four options (Mango, Vanilla, Sweet Candy and Gummy Bear), making it easy to fill up whatever your flavor profile is. Of course, you may already know all about Laneige (and if you don’t, feel free): a jar is sold every three seconds around the globe, which is nothing to sneeze at. So why are people so obsessed?
It’s heavy, but not too heavy (or sticky).
The treatment is also packed with moisture – think shea butter and coconut oil – but doesn’t feel, for lack of a better term, gloppy. I’ve used other balms touted as super moisturizing before bed that seem to just sit on my lips and refuse to be absorbed (and threaten to slime my pillowcase).
This begins to penetrate quickly without disappearing completely immediately. My lips feel moisturized immediately after application and hours later if I’m up to use the bathroom or grab a sip of water. Wind, wind.
The texture and shine are so good that it is also worth wearing during the day.
I’m a natural rule follower, I’ve always kept mine tucked away in my nightstand to swipe on right before you turn off the light. (Hey, the name of the product actually says it’s for sleeping.) Imagine my surprise when I was on a shoot with an influencer who pulled hers out of her bag in the backseat of a taxi, ready to use it as his normal everyday lip product IN BROAD DAYLIGHT. There is no reason does not to apply during the waking hours, but I had never considered it until I saw how beautiful it looked in daylight.
It lives up to the hype.
Let’s be real: there’s no better research pool than Amazon—and this must-have has earned glowing five-star reviews.
“My lips felt instantly better – like a dehydrated body taking a sip of cold water after working all day in the hot sun,” wrote Rebecca R. in her review on the site. “Best decision ever” said Amalama. And as further proof of the idea that it’s perfect for AM and PM, shopper Angela A. sang the praises of using it as a primer for long-wear lipstick.
While I’ve stuck with it as part of my bedtime routine so far, the appeal is off all these flavors on Amazon and so easily thrown into my cart, I’ve also seriously considered stashing one in my bag…
Leah Melby Clinton is a writer, editor and serious shopper who loves discovering new labels, describing the best ways to build a wardrobe and interviewing interesting people.