12 Korean American Beauty Brands We Seriously Can’t Stop Shopping For

Today is Korean American Day, a holiday to celebrate the arrival of the first Korean immigrants to the United States. To celebrate this holiday, the Korean-American community, and the incalculable influence they’ve had on the beauty industry, we thought we’d share some of our favorite Korean-American beauty brands to shop from. For each brand, we selected one standout product that, in our humble opinion, is an absolute must-have.

But before we get into that, let’s make one thing clear. We don’t highlight these brands for the sake of it; we’re highlighting these brands because they’re seriously good (and we mean it). Every brand and product on this list is one that we beauty editors consistently use in ours skin care and makeup routines. So scroll on to see all 12 Korean-American brands and our favorite products to use from each. Whether you need a glow-boosting serum or a blendable blush, there’s something on this list for you.

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