12 Jovani dresses that prove why the brand is viral on TikTok

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Megan Thee stallion memorably took on the role of beauty queen in a long mermaid style Jovani dress under herSaturday Night Live“performance of”Anxiety.” Featured with her stylist, Image Architect Law Roach, the clothing was meant to epitomize the classic party look, and Roach knew there was no better brand to work with on the design. In fact, Megan’s Jovani dress featured the glamorous design flourishes that the eveningwear brand is known for.

Jacob Maslavi founded the company in 1980 and eventually passed the reins to his sons, Saul and Abraham. Ever since, the New York-based retailer – stocked across 2,000 stores worldwide – has become a formal wear mainstay. It’s so popular that the company actually created an affordable affiliate line, JVN, where most dresses max out at $500. And the original brand expanded even further into bridal market with couture-level designs costing up to $10,000.

Jovani is recognized as one of the largest gala retailers worldwide by sites such as Prom girl and Madam Brideand it is ranked among the top manufacturers in the sequin dress market, according to Digital Journalreport for 2022. On TikTok, Jovani boasts more followers than most “viral” brands among Gen-Z, clocked in at around 198K at the time of release.

Although shoppers are not able to buy dresses directly on jovani.comthey can sort through an extensive selection of silhouettes to find the look they want.

Ahead, check out Jovani’s TikTok content, then shop some of our favorite styles available now.

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