Joie extended sizes?! This is exciting! Contemporary Brand Joie Launches Plus Size Range!

Looking for an elevated modern brand that channels the bohemian aesthetic you’ve been searching for? As some brands have pulled back their approach to plus, forward thinking and innovative brands lean in, to understand and give us what we need. Such is the case with the launch of Joie extended sizes.

We appreciate when various contemporary, mainstream brands expand into plus sizes. Not just a size 18 or 20 and calling it “inclusive”, but the brands that follow traditional sizes, including sizes up to at least a size 3X. At Joie you can expect bohemian style plus size options from a size 14 up to a size 28, or a size 0x up to a size 4X.

“Several sizes, same joy”

If you are not familiar with the brand, Joie / juh-wa / means Joy in French. You will find this brand in all the best department stores in their modern designer sections (e.g. JA department at Bloomingdales).

“We wanted to make beautiful, flattering clothes that reflect the brand as a whole. We use the same fit technique as we do on other sizes, with more attention to the way we develop it to see the same look and feel across all sizes .”

What you can expect from the Joie Extended Sizes Collection


Imagine our surprise when we stumbled upon Joie extended sizes while perusing the latest products at Nordstrom! Immediately, we had to connect with the brand to learn more about this launch, their goals and approach to the plus size fashion space.

A special shout out to Ig Influencer, Rachel of @lovelyinLA whose post inspired further digging!

“Joie has been one of the most sought-after contemporary brands catering to the savvy, fashion-conscious modern woman. Joie’s designs are constantly inspired by the Southern California lifestyle and its relaxed yet sophisticated lifestyle. Feminine and effortlessly chic, Joie’s heritage includes a range of romantic dresses, bohemian tops, flowy and soft sweaters with denim and shoes.”

Think the softest of silks and cottons in flowing, relaxed shapes and flowing fabric in bold and intricate patterns. Joie obliged “help every woman look and feel her best.”

With Joie extended sizes, you don’t have to worry about a basic or watered down version of their collection for the big shopper. You’ll see silk mini dresses, the same sumptuous knitwear and workplace essentials that Joie is known for.

With Joie extended sizes, available up to a size 28 or 4X, Joie remains committed to “creating clothes that are designed with exceptional attention to detail, impeccable quality and timeless appeal.”

And the Joie extended sizes collection is not just limited to their dresses and knitwear. We will also have a new denim option to play with the introduction of Joie Denim. This inclusion was deliberate “cater to a broad spectrum of women seeking contemporary styles that are made to last.”

Well, okay Joie!

You can shop the Joie Extended Sizes collection NOW at!

It is exciting to have more brands in it modern plus size room. Especially if you’re someone who loves a great piece of clothing that lasts more than a few seasons, that wears and breathes nicely and has a timeless aesthetic.

We hope to see additional brands enter the arena, especially as there are experts and specialists who can speak to the community, industry and marketplace.

What do you think of Joie extended sizes?? Does this news excite and intrigue you about a new modern brand entering the plus size fashion space?

Could you see yourself in a few of these options that Joie has for us?

Let us know your thoughts in the comments below!

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