As usual, the pictures are from Jacquemus‘s recent runway show has left me a little salty over the fact that I was not there in person – but probably not as salty as those who attended when the fall 2022 collection was shown amidst the giant salt heaps of the Camargue, France.
It was another picturesque runway scenery done in collaboration with the frequent Jacquemus collaborator, Mother Nature, who followed up on the latest scenic, off-the-beaten-path trails, including a flowering lavender field in the South of France, a wheat field in the countryside outside Paris and at the latest, at the beach in Hawaii. Although as far as the color palette is concerned, the coed collection, entitled “Le Papier”, could not have looked further away from the lively, sunny, tropical shades of the last trip.
“The last collections were very Pop,” wrote designer Simon Porte Jacquemus in a recent Instagram story, “I’m now going back to something more poetic.”
Most garments are as white and flat as the material the collection is named after, with a few other neutral colors and light blue and green colors mixed in. But despite the lack of color, there is no shortage of visual interest, striking beauty or Instagram-friendly photos. And the collection itself is unmistakably Jacquemus, with a sort of “Mad Max” bridal twist.
Scroll to Continue
In these desert-like environments, many looks suggest a post-apocalyptic battle against the elements, thanks to gorp-y vests, anoraks, cargo pockets, utility belts, backpacks and mesh headgear along with organic-looking fabrics with frayed edges. These utilitarian garments are equated with more decorative details such as large tufts of tulle, opera-long gloves, stripes of fabric and of course all the white. And are the mesh headgear actually bridal veils?
The collection also features lots of sexy Jacquemus signatures: bra tops, naked midriffs (with and without “thread”), diagonal cardigans and see-through dresses and skirts that at once look beautifully constructed and as if the wind could blow them away Anytime.
Mother Nature was not the only collaborator of this performance: it also contained a few pieces from Jacquemus’ much anticipated collaboration with Nike, which falls on Tuesday on the brand’s website. With all the buzz around it – and a front row full of young, social media-savvy hotties like Simone Ashley, Bretman Rock, Jorja Smith, Cindy Kimberly and Amelia Gray Hamlin – this collection and its campaign photos will surely be another digital success .
See each look from Jacquemus’ “Le Papier” in the gallery below.
Never miss the latest news on the fashion industry. Sign up for Fashionista’s daily newsletter.