Must Read: The Rise of Influencers With ‘Day Jobs’, Copenhagen Fashion Week Evolves

These are the stories making fashion headlines on Tuesday.

The rise of influencers with “day jobs”
Brands are increasingly looking to work with content creators who won’t list “influencer” as their profession. For the past decade, content creators have used parts of their everyday lives, like getting dressed or eating dinner, to build content around. For someone who has a separate career to focus on, content is often less produced and they tend to be more engaged with their followers. In a market full of full-time social media workers, these users with day jobs can be refreshing for brands and consumers alike. Business of fashion

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