These are the stories making fashion headlines on Tuesday.
The rise of influencers with “day jobs”
Brands are increasingly looking to work with content creators who won’t list “influencer” as their profession. For the past decade, content creators have used parts of their everyday lives, like getting dressed or eating dinner, to build content around. For someone who has a separate career to focus on, content is often less produced and they tend to be more engaged with their followers. In a market full of full-time social media workers, these users with day jobs can be refreshing for brands and consumers alike. Business of fashion
Copenhagen Fashion Week is developing
Since its inception, Copenhagen Fashion Week has been a hub for fresh creatives to explore new ways of designing. While Danish design has typically been categorized as colorful and bohemian, at least compared to its Swedish neighbors, CPHFW is beginning to see a new aesthetic. “Copenhagen is a city of many cultures – but not in the same way as Paris or New York – so I feel that there are more cultures being made up here,” said designer Simon Wick Vogue‘s Laird Borrelli-Persson. As more unconventional approaches to fashion are welcomed in the CPHFW space, Wick says, “it’s like what happened with McQueen in London in a way, where rebellion finally seemed to be accepted by the elite.” Vogue
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The unexpected appeal of Costco clothing
In a world where people are obsessed with finding the best fashion deals, look no further than the piles of loungewear, cargo pants and skorts at discount superstore Costco. TikTok users have highlighted the unexpected appeal of Costco clothing, with the search term “Costco clothing finds” growing to nearly 2 billion views, while the hashtag #costcoclothes grew to over 4 million. As social media embraces Costco nearly 50 years since its opening, the company continues to prove its staying power. Refinery 29