The suits in the collection, meanwhile, are classic Styles: oversized and 70s-inspired with free-flowing trousers. “I’m gaining weight [Harry] a lot of suits for years,” Michele said in June. “And he was the most eccentric and free guy on earth.” Styles’ fashion inspiration lies in the rock gods who rose to prominence in the 70s. “For a long time we shared pictures of eccentric men from the era,” Michele said. “And so we went really close to the things that are very hard to find in vintage, or things that seem to belong to an era that kind of doesn’t exist anymore.”
One thing that’s striking about the collection, and one way it differs from Gucci’s other popular collaborations with brands such as The North Face and Palace, is the lack of the Italian brand’s signature logomania. There is hardly a logo, insignia or the word “Gucci” in sight. And why would you need one? The tailoring, colors and playful pajamas of the HA HA HA collection oozes with an unmistakable Gucciness – a quality clearly shaped and influenced by styles.
Watch the full campaign below and sign up to stay updated on the release of the HA HA HA collection on the Gucci website.