Harris Reed is officially the new creative director of the French fashion house Nina Ricci, the brand announced Wednesday. His first collection is set to arrive in “early 2023,” according to the announcement.
A candidate from Central Saint Martinsthe 26-year-old creative has cultivated a remarkable career from a young age: He designed the feathered headpiece on Beyoncé’s UK July 2022 Vogue cover over, and was also used by Anna Wintour to dress Harry Styles for his own 2020 Vogue cover over. It’s Reed’s gender-fluid design philosophies as a non-binary creative (he’s stated that he currently prefers “he/him” pronouns) and LGBTQ+ advocate that have arguably been the most influential in his work thus far.
Instead of imposing “masculine” stereotypes on the feminine form and calling it gender fluid, the British-American designer has made his mark by reimagining what fluidity can be in his work. “Femininity” is also imposed on the masculine form, and both are intertwined across designs.
“I am honored to join The House of Nina Ricci, with its treasure trove of glamour, history and power ready to be explored,” Reed said in a company press release. “I’m really excited to challenge the landscape of what femininity means across fashion and beauty in such an iconic house.”
Reed’s appointment brings with it an air of reinvention and excitement for Nina Ricci, which was first established in 1932.
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“Gender-fluid clothing has become a vessel to be taken as you see fit,” Reed has said GQ. “I might be wearing the same blouse I made for Harry, and I might be wearing it in a very feminine and sweet and innocent way. Harry’s on stage, bare chested, sweating, rocking out. He’s really reclaiming it for his own self.”
Not only does Reed bring a fresh philosophy to how gender has historically been approached in fashion, but they also believe in timeless presentations. Rather than being bound by industry parameters, Reed has already demonstrated their comfort in thinking ahead.
At the end of January, former creative directors Rushemy Botter and Lisi Herrebrugh announced that they are stepping down after three and a half years. Their (almost) three-length tenure matched the previous one creative director Guillaume Henry and many others in the fashion industry.
Founded in 1932, Nina Ricci is an eponymous brand that began as a haute couture house catering to the upper middle class in Paris. Over time, the brand became known for its signature perfumes, romantic dresses and silhouettes. Now with Reed at the forefront of creativity, the house has an opportunity to create true modern romantic fashion.
This story has been updated to include a quote from Harris Reed.