The accidental production of an ‘It’ string

Hannah Richtmanthe mastermind behind the beloved New York vintage destination The breakcreated what has accidentally become social media’s most coveted underwear.

In a viral TikTok uploaded back in September, she shared the story behind it Gosh and gave a (literal) cheeky peek at its core subject: the thong. (Note that the website is NSFW.)

But it all started way back, in January 2021. Intermission traffic was stagnant, and like many others trapped at home, Richtman spent most of his time online. She’s always been a fan of thongs: A proud, self-proclaimed exhibitionist and an admirer of sheer clothing, Richtman admitted to wearing them exclusively, even in her sleep. Yet she could never find the exact style she wanted.

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