I’m a Gen Z fashion editor and these 31 Black Friday deals are my priority

Over the years, I’ve learned to think smarter (and harder) about Black Friday shopping. I remember digging through sale bins at Forever21 at 1 after Thanksgiving, and to be honest, even though it gave me a rush, I never ended up getting much wear out of the “deals” I was so excited about. Now I take a more strategic approach. I note all the suggested discounts, go through my already existing shopping wish list and of course take recommendations from my fellow editors. And since studying the proposed sale isn’t your job any more than it is mine, sit back and use my research to help upgrade your shopping experience today. To ensure this, I combed through the best sales of the season to bring you the 30 buys you won’t want to miss. They’re fashion editor (and Gen Z) approved, so I promise there’s nothing but cool and excellent choices ahead.

Keep scrolling to find something you’ll actually end up wearing. Here’s to full carts and full hearts. Happy shopping!

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