I asked, they answered – French girls spill their best winter skincare advice

Pia Moubayed is a content strategist and creator also based in Paris. Her Instagram is filled to the brim with cozy knits, warm tones and effortless no-makeup, no-makeup looks (sometimes with just a hint of a berry red lip). Moubayed’s skincare routine is simple and straight to the point; with a focus on moisture. “I always cleanse and then apply a moisturizer with a serum or oil that targets a specific skin need, then apply an eye cream and sunscreen.”

She is also a devout fan of sera and is particularly fond of those from the Franco-American brand Odacité and the Lithuanian brand Madara. “I love how effective they are at targeting specific skin concerns, let alone their lovely texture and playfulness (the process of adding them to my day or night cream just makes it even more enjoyable.”

Her biggest skin care challenge has been to fight sun damage and signs of aging on the skin. “Since I was a teenager, I’ve been very keen on getting the most long-lasting, intense tan ever (my blood is Lebanese, so I have a special relationship with the sun and the sea and love a darker skin tone), so I didn’t really want to protect my skin in the best way. But since turning 25, I’ve started to notice early signs of aging on my face and chest! So I’ve gone back 100% and started using sunscreen on a daily basis summer through winter. I understand , that the slower the tanning process is, the longer it lasts,” says Moubayed.

She also took time to describe how French beauty has influenced skin care trends, highlighting cultural perceptions as the main driver behind French women’s reputation as trendsetters, as they are known “for their all-natural and self-care approach to skin care.”

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