These are the stories making headlines in fashion on Thursday.
Florence Pugh covers Vogue‘s Winter 2023 edition
In the cover story “Don’t worry baby” star opened up about her childhood, her relationship with Zach Braff, teenage struggles with mental illness and how she found her love for acting. As told to Chloe Schama, Pugh said: “Being on stage is a different thing because you’re standing in front of people who have to be entertained now… And I know that when I do a play it’s going to mean a different thing. Whereas if I had done that. that five years ago, not as many people would have come. I suppose the more time I’ve avoided it, the more the pressure grows.” Vogue
Supermodel Tatjana Patitz has died
Supermodel Tatjana Patitz has died aged 56. Patitz was best known for her work in the 80s and 90s and is considered one of the original supermodels (although she was never part of “Big Six“). In an obituary by Laird Borrelli-Persson, Vogue remembers Patitz for her natural beauty and her appeal that “was feminine and knowledgeable.” Anna Wintour said: “Tatjana was always the European epitome of chic, like Romy Schneider-meets-Monica Vitti. She was far less visible than her peers—more mysterious, more grown-up, more unattainable—and that had its own appeal.” Vogue
Scroll to continue
Are beauty influencer brands falling out of fashion?
Kati Chitrakorn from Vogue Business provides insight into why once-popular influencer-led beauty brands are on the decline. Brands facing the consequences of declining interest in influencers include Selfless by Hyram and Item Beauty (founded by Addison Rae) — both have been pulled from Sephora. Morphe’s latest matches give another example. Maya Zawislak, strategic insights director at Kantar Worldpanel, said: “Consumers are getting smarter, spending time researching beauty products before making a purchase and substantiating claims before buying.” Vogue Business
Isabel Marant’s new logo and plan to scale the “Parisienne”
French brand Isabel Marant is rebranding. As reported by Tamison O’Connor from business of fashion, the updated look will include a new logo and updated packaging. The renewal comes from a larger plan to position the brand to better compete against bigger players in the luxury market. “It’s a strong brand in terms of consumer love. It’s a brand of aficionados, so it’s a brand that can create that very strong [loyalty] without being a pure luxury player,” said Celia Friedman, managing director of the luxury division at strategy consultancy Publicis Sapient. After exceeding sales and growth targets in 2022, Isabel Marant feels it is in the right position to expand with new stores, sales targets and products. Business of fashion
Entering a new era of cosmetics industry regulations
As a result of the latest expense bill President Biden signed at the end of last year, the federal government has been given more power over the cosmetics industry by the “Modernization of Cosmetics Regulation Act of 2022.” Emma Sandler of Glossy reports that the action stems from continuous advocacy for higher standards of beauty regulations. Updated rules include companies disclosing fragrance allergens, salon products disclosing ingredients and beauty product manufacturers registering within a year of enactment. Lindsay Dahl, Chief Impact Officer at vitamin brand Ritual, said: “I am energized by how much progress was made with this legislation, while at the same time I am committed to getting other pieces passed to ensure cosmetics are safe for consumers. ” Blank
Never miss the latest fashion industry news. Sign up for Fashionista’s daily newsletter.
