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If you are getting married soon, first of all, congratulations! It’s such an exciting time and one of the best parts of the whole experience is finding your dream dress. Or at least it is in theory. We’ve heard far too many stories of brides arriving at a bridal shop or atelier full of excitement, only to leave demoralized by the fit and price of their dream dresses. Plus, once you choose a dress, usually months or even years in advance of your wedding date, you’re locked in. There’s no real way to change your mind unless you’re comfortable buying a whole new outfit. This is where Eloquii comes in.
The brand has released a new collection of bridal looks in sizes 14 to 28. Each piece costs under $900 and you can shop and try it on from home. If you don’t like something, you can return it with tags, and Eloquii has thought of all kinds of events, from a structured prom dress to a big ceremony to a cool pantsuit for a courthouse wedding or even an after party as well as pink and floral looks you can wear to your bachelorette party, bridal shower, rehearsal dinner or even your big day; there are no rules anymore. We spoke to creative director Yesenia Torres about her vision for the collection and why she believes this is such a game changer for bridal fashion.
Speaking about the ethos of the 50-piece collection, Torres points to its range, both in style and size. “[It has] some really beautiful classics with a twist and then some really spectacular pieces that you really can’t find anywhere else in this size range, but you would be able to find if you shopped at a higher end store for straight sizes.”
The line runs really spectacularly, with some spectacular, classic white dresses and others that are floral or even pink. “As a brand, we’re known for color and print, so it only made sense that we’d have it in the collection. The stroke of pink is a secret tribute to the customer; pink is one of the best-selling colors in the brand,” notes Torres.
Filled with pantsuits, mini dresses and two-piece sets, this is a collection you can wear to every wedding-related event, whether you’re a bridesmaid or just a guest!
“I think and I hope it will change the conversation and the anxiety of finding your perfect wedding dress. Now you have this opportunity to have this bridal premiere at your home.”
One of the most impressive aspects of this collection is the price; everything is under $900, which is almost unheard of in the bridal market. “You can still have incredible fit and quality at an affordable price. We really did some magic with these $900 dresses. There are couture details inside these dresses, there’s boning, there’s extra bustiers. We also thought about changes so that there is extra length on the side seams and extra length in the seams so it can be tailored for you and the customer can have the true bridal experience,” says Torres.
It is important to recognize the extent of the purchasing structure in this collection. For people of all sizes, to find one wedding dress can feel mentally and emotionally taxing, and with this collection you buy online and try on from home. “So much of the plus experience is the psychological experience of not being able to shop for something because they don’t have your size … I think and hope it will change the conversation and the anxiety of finding your perfect wedding dress. Now you have this opportunity to get this bridal premiere at your home,” notes Torres.
The entire collection is on sale at Eloquii right now, and these are our 17 favorite pieces.