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A new Drake album means new Drake merch

It would not be a Drake album release without some corresponding merch.

And like NSFW movementjust days after surprise release of his new 14-track dance albumwe have T-shirts trickling down the pipeline.

To commemorate his Honestly, Never mind era, sympathy noted Drake started things off with a lot trendy Realtree camo “Sympathy” t-shirt, rendered in an orange collegiate font reminiscent of his Summer Sixteen “Revenge” March six years ago. (2016, otherwise known as the year that merch lived, thrived and died-If we only knew what we know now!) Sure enough, on the back of the camo t-shirt is “Summer 22”, a season that will now almost certainly see Drake’s house-beats fight against BeyoncĂ©s for precious club- dj properties.

The camo shirts went on sale at his official merch store, Drake Related, not long after Drizzy submitted a series of his photos of himself and friends wearing them on the weekends. Priced at $ 45, tees are already sold out. (Keep an eye on them on resale sites.)


In what could be a preview of merch, Drake also posted additional tees on his Instagram stories showing the cover image from his previous albums Beware and More Life overlaid with scribbled text lifted from a painting by British artist Richie Culver that reads: “BIG FAN OF YOUR OLD THINGS.” (Culver later reposted an article from The source about t-shirts, which may indicate that he actually gave Champagne Papi his blessing to use the pictures.) On the back of the shirt – or maybe it’s a completely different shirt – it says: “If you are reading this, honestly , no matter, “written in their respective Drizzy album fonts.

Pressing artists to create images around his album is a common feature of Drake’s playbook – Kadir Nelson painted the artwork for Nothing was the sameand Damien Hirst created Certified Lover Boy‘intentionally memorable cover with twelve pregnant emojis – though he doesn’t always release merch solo. To his drawn Certified Lover Boy album cycleDrake lost gear inside his own Nike underlabel Nocta and continued to give big ups to the brand throughout the release, even during the filming the video for the EP’s first single “Laugh Now, Cry Later” inside the sports megaband’s headquarters in Beaverton, Oregon. So far, he retains additional Nocta x H, N merch on ice.

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