Why luxury brands are investing in recreating fashion shows

On the sands of Miami Beach, Chanel built a cabana-lined boardwalk-style runway — complete with a beach club — to host a fashion show in early November. Except, there was technically no new collection. Instead, the French house presented its latest cruise line, which was presented in Monte Carlo in May and is expected to hit stores in the next few weeks. Same looks, and even some of the same Chanel regulars sitting in the beach chairs that served as a “front row”) that the house had already released.

Related Posts