To generate even more publicity for its cruise collection—and incite jealousy among its legion of fashion fans—Chanel called Sofia and Roman Coppola to direct a short film is promoting its stopover at the Faena Hotel in Miami. (The runway show first took place on the beach in Monte Carlo back in May.) Set to the soundtrack of “This Town” by The Go-Go’s, the vintage-colored vignettes showcase the coastal city’s greatest hits, including Ocean Drive, Art Deco architecture, sprawling beaches and as the icing on the cake, the house’s iconic CCs scribbled in the sand. The lyrics say it all: “This town is our town / It’s so glamorous / Bet you’d live here if you could / And be one of us.”
In the last 24 hours, anyone who wasn’t in South Florida probably wished they were…for once. From the idyllic setting overlooking the ocean to the star-studded guest list (Lily Rose-Depp, Marion Cotillard and Lori Harvey), performances (Nile Rodgers and Chic with a cameo by Pharrell Williams for “Get Lucky”) and spread (typical Florida food like stone crab claws, Cuban sliders and key lime pie), these were, to quote Rodgers wailing on the microphone, the good times. And that’s without taking the clothes into account.
Against a backdrop of red and white-striped umbrellas and chaise lounges, the collection mixed old-school French glamor and athleticism—specifically, auto racing and racquet sports—with models holding biker helmets and carrying quilted leather tennis bags over their shoulders. The silhouettes ranged from jumpsuits to tailored suits and, for the finale, an elegant long-sleeve sequin dress, but the retro-meets-motorsport theme is most evident in the details – think: crocheted racing gloves, flag dresses. , and baseball caps in Chanel’s signature tweed.
Although originally shown on the French Riviera, the collection seamlessly transitions to stateside shores. Perhaps not so coincidentally, Formula 1 was also held in Miami this year, further cementing the locale as the new Monaco. Asked why the resort destination was the ideal location for its replica cruise show the following day during a masterclass held at the Faena Forum, Bruno Pavlovsky, president of Chanel’s fashion operations and president of Chanel SAS, said, “Why Miami? Chanel loves Miami.” And what’s not to love, really?
See the final looks from the Chanel Cruise 2022/2023 show in Miami below.
Claire Stern is deputy editor at ELLE.com. Previously, she was an editor at Bergdorf Goodman. Her interests include fashion, food, travel, music, Peloton and The hills– not necessarily in that order. She used to have a Harriet the Spy notebook and isn’t ashamed to admit it.