Blumarine amplifies the Y2K aesthetic for Spring 2023

It’s a well-known fact that fashion is cyclical, and if you stick with something long enough, it will eventually become trendy again. This is the Italian brand Blumarine has become known for. While it was founded in 1977, the brand’s ethos is very much associated with Y2K era.

For its spring 2023 collection, Blumarine continues to borrow from the noughties, but adds a more imperfect, utilitarian twist. Flowers mini skirts and blonde crop tops have been traded for ubiquitous loadsflared denim bell bottoms and lots of religious iconography.

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