Your guide to giving black-owned brands at any price


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Who what wear

There’s an old saying around gifts that says, “It’s the thought that counts,” and in many ways this holds true as well as false. This year’s holiday season and gift giving will (and should) be different because everything we buy at the moment will directly affect the companies we buy from. And at this moment, it’s more important than ever to support Black-owned fashion brands and beauty brands.

Over the past few years, the world has continued to struggle with systemic racism and police brutality, and this awareness has expanded into all facets of life. New York Times reported that only 12% percent of black business owners received funding to help their businesses during this time. This fact does not even speak of how Black creatives fight to break in and stay in the fashion industry. As individuals, we may not be able to reform industries or corporate finance, but we can support the brands that align with our values ​​and practice conscious consumption.

So ahead, you’ll find a few gift ideas that will rekindle thoughtful gift giving. If you’re lucky enough to be gifting loved ones this year, why not show some love to one of these 70 black-owned fashion, beauty and wellness brands?

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