Black Friday is cool and all, but these sub-$100 watches are always a good deal

If you expected your search for the best men’s watches under $100 to turn up a measly display of excruciating crap, think again. Because even if the market for luxury watches continues to skyrocket towards forever unfathomable heights – with Patek Phillips sells for tens of millions at auction and Drake rolls along a fully functional casino game on his wrist-that affordable the watch market continues to grow and also improves in lockstep. There have never been so many truly great men’s watches under $100. These days, whether you need a sleek watch for a wedding, a raw digital beast to rock at the gym, or a flashy gold number to complete your weekend outfit, it’s not hard to find a fully functional, truly beautiful watch for less than an SUV’s gasoline. If you’re on a tight budget, saving up for that heirloom Rolex, or just need something new for a big night out, here are the 31 best men’s watches under $100.

Do you want to brush up on your terminology and find your next dream watch? Don’t miss GQ’s ultimate guide to watches for men.

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