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7 website design tips to get more tour reservations

A website design can make or break your chance to get more online travel reservations. With a strong website, your customers can quickly and easily go through the booking process. Everything on the website meets a need, it’s all easy to find and navigate. While your customer is browsing your site, it should cause some sort of emotion in them and they should feel that they can trust you.

Furthermore, your site should help customers on their way to booking a trip with you. By clearly showing steps, making the interaction hassle-free and efficient, and letting the system work when customers interact with your site, it makes them more likely to book a trip with you.

1. Keep your website design simple

In less than a second, your visitors will be evaluating your site – whether it’s trustworthy, trustworthy, simple, and what they’ll do next time – so you need to decide what you want them to do and make it clear. .

Design a simple user interface (UI)

We have previously written about the importance of one simple user interface which really just means how easy it is to get visitors from point A to point B without having to work hard to do so.

The user interface is ready

When your user interface is ready, your buttons look and function like buttons should. The links, text and images all work, individually, and have a reason to be where they are. This is especially true for guiding professionals’ websites with booking buttons.

The visitor’s goals are in mind

When someone comes to your website, they have a goal in mind, like booking a trip with you. If you have too many clicks that do not clearly lead to them booking with you, you have created a “goal gap”. The fewer steps it takes to book a trip with you (ie for your visitors to reach their destination), the smaller the “goal gap”, and the greater the chance that they will actually book the trip.

Your site is stress free

When tasks to get from point A (the website on your site) to point B (booking confirmation page) are simple rather than demanding, visitors are more likely to interact with your site. The steps feel automatic instead of a match. This gives you customers more confidence because they feel in control.

Focus on the user experience

Visitors will probably remember how they felt by browsing your site over the data they read. So it is important to create a website that stands out from the shocked. Think about how you want to interact with a site and what makes the sites you visit (and visit again) engaging and user-friendly.

2. Make your website design clear

Similar to keeping your site simple, you will also want to make sure to create a clear site structure.

The law of honesty

We do not get too much into the weeds of psychology, but a principle is The law of honesty, which is a fancy term that means we all prefer things that are clear and orderly. We like symmetry. We like simplicity. We shy away from complicated things because we assume they will be awful.

When your website is simple, manageable and predictable, visitors will feel more comfortable on it. Knowing how to use a site means that visitors are also likely to book their adventures on it instead of going to a new site that makes them feel comfortable.

Eliminate site design disruptions

If something is not important to get your visitors to book a reservation with you, then remove it. This can be irrelevant text, too many images or something they do not find valuable. Your adventure landing pages should be easy to navigate, clear and concise.

Packages are easy to understand

You want your travel descriptions to be so clear that your visitors have no questions and are ready to book right away. So yes, you want to be descriptive and provide sufficient information so that travelers can make an informed decision, but you also do not want to overload them with details. That’s a fine line, but the bottom line is to make your packages or offers easy to understand so customers do not have to call you.

Make your site easy to book

Not only should your website design be simple and straightforward, it should also be easy to book. If you have a simple home page but the booking process is skewed, you will not get many bookings.

Make the first step super easy

Instead of asking your customers to fill out a thousand questions or requiring them to know all of their group’s email addresses and phone numbers, start with a few simple fields to get the process started. Origin users have only one screen and a few fields to fill out to book a trip because we are aware that people want to move on as quickly as possible.

By removing any unnecessary form fields, this can help improve your conversion rate (the number of people who end up booking a trip with you).

Make it easy to navigate your site

Visitors will not only have access to your site from their desktop. Much will be navigating from their smartphone or tablet, which means simple navigation is essential. The first thing you need to do is make sure your site is mobile optimized. This means that when someone visits your site from their phone or tablet, it behaves in the same way as a computer.

There are many sites that are inherently mobile friendly but verify by accessing your site from your own device. If not, look for a WordPress theme or website developer that can create a mobile-optimized website. This will not only make your customers happy, but it will help you appear higher in the Google results. Without a mobile-friendly site, Google will penalize you by dropping you in results.

Use embed codes for booking widgets

If you use an operating system like Origin, we give you embedded codes to paste into your site so you can receive reservations on your own pages. Our widgets is designed to look and feel like part of your site. This also eliminates several steps in the booking process, making it much easier to book a trip.

Use an availability calendar

If you do not use the Origins widget, you need a calendar that shows updated travel availability. Visitors will either be in a travel planning phase or booking phase, and both will want to know availability in real time, whether it is tomorrow or in two months.

Remember that websites are scanned, not read

We may think that what we have to say is important, and it is, but today users scan for information and then read it if they want to know more. Think about this when writing content for your website. Make your text scannable with the most important information highlighted or enlarged.

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Get more online reservations by gaining customer trust

If visitors do not trust you to fulfill your promise (offering a great adventure), then they will not book with you. Part of winning their trust is showing pictures or videos of people doing what they want to do, sending out customer reviews and having transparent prices.

Add testimonials and reviews

Not many people want to be the first person to use a service, but they will trust the reviews of others. Help calm the minds of your potential customers by publishing reviews and testimonials from your customers on your site where a visitor can easily see them.

Publish high-resolution images

In addition to opinions and reviews, using high quality images throughout your site will also help you get more online bookings. When people see your customers do what they want to do, they will experience it through the image.

If you guide mountaineering, post high-resolution photos and videos of your customers having fun. When potential customers browse your site, it will be easier for them to imagine that they do too. And it’s a great way to show them what to expect on a trip with you.

Make it easy for customers to contact you

Although you want to make sure that your website design is self explanatory, sometimes people still have questions that are best answered by phone or email. In that case, you need to have a clear “Contact Us” page and form on your site so that customers can easily send you messages.

Create an “About Us” Page

Not all site visitors will click to your About Us page, but it’s a great way to let customers know more about you and your employees and explain your qualifications. In addition, you are essentially putting a face to the name of your business, which also develops trust.

5. Make your site fast to get more reservations

We’ve written about how your website probably needs one better online booking process and one of those reasons is because you might be doing a lot of things that slow down the process.

Has a powerful and reliable website

If your website is hosted on an unreliable server, it will run slowly and may even crash. You want to use a web host that can run your website that rarely (if ever) has outages. If you constantly encounter memory problems or slow loading times with your web host, find a new one because it costs you business.

Build a great website

Website design is a skill and there are experts who can build you something that will do exactly what you and your customers want. You need to think of your website as a map or a path. Your task is to give visitors enough information to move from start to finish. They should feel excited, informed and want to book a trip with you.

Perception is everything

The perception of the design of your website means more than anything else. You want your customers to feel that your website is fast, easy and user-friendly. You do not want them to think the opposite.

Their perception of the website’s speed is based on loading time, loading behavior and smoothness of animations. Their perception of usability is based on where the buttons are, how many fields to fill in, and how many pages to click through.

Put yourself in your website visitor’s place and make a good inventory of how your website design is.

6. Have an informative website

Providing enough information to your customers is important to develop trust and sell your tours.

Be sure to cover the basics

What is important to know for the adventures you offer? People want to know detailed information about costs, insurance, travel time, travel activities, cancellation policies, necessary equipment, etc. Think about the questions you are often asked and include it on your website for each trip.

You really only have seconds to capture customer attention, so be picky about what you include on your site.

7. Get an operating system to help you get reservations

Travelers looking for their next adventure will want to be able to find information and book it online. They do not want to have to wait until opening hours to call to make a reservation. If you do not have an online operating system that can handle bookings, dispensations, guide forms, guide assignment, CMS, etc. then you miss bookings.

With an online booking and scheduling system, you can receive bookings 24/7, 365 days a year. It will keep you organized and get you back outside and do what you enjoy doing, instead of the administrative work that comes with manually taking bookings. If you’re looking for a system like this, schedule a time on our schedule to get a review of Origin.

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